Swedish clothing company H&M launched a mobile marketing campaign on its own ground to promote his latest collection.
The marketing campaign includes SMS mobile coupons, banner ads placed on mobile portals of the main carrier and the media, including sites Tele2, Telenor and TV4, and a mobile site with click-through slide shows and animated GIF images the latest clothing retailer. For the year, H \\ x26 M Mobiento operated mobile marketing agency and its sister company Adiento, a network of advertising that “We see that the advertising industry is very localized,” said Ashu Mathura, founder and CEO of MADS, Amsterdam, Netherlands. “Brands set budgets by region, which are then broken down by country and then go through the country in the local media channels.use MADS mobile ad network” technology platform.
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